It’s amazing how many political logos are poorly designed.
Especially when we live in a world of brands and advertising.
Yet too many political logos are either too generic or not designed well.
There are many reasons for this.
Two of the biggest reasons are: many political campaigns lack a budget for a professional logo and many campaign consultants prefer to use money for advertisements.
Don’t kid yourself — Great branding is a necessity in today’s modern media world.
Here are 5 design tips for designing an impressive political logo.
1) Design for distance. Your political logo will be displayed on yard signs and bumper stickers. Ensure any political logo design is recognizable from far distances. Ensure your political logo design is recognizable in small or large dimensions.
2) Design for a multi-screen world. Your political logo must look good on mobile screens, laptop screens, television, and an array of other visual media. Test your political logo in different media formats before deciding on a logo. I have seen political logos that look good on a digital screen but not in print.
3) Typography sets the tone. The typeface projects emotion. Choose a modern typeface that projects confidence. Need inspiration? Click here to check out the Fonts In Use curation of typefaces used in political literature.
4) Use color to show personality. Political logos, at least in the United States, don’t always have to be red, white, and blue. Look at this logo from France:
5) Focus on the contemporary. Political brands, unlike corporate brands, usually do not last 10 years or more. Focus on designing it for today not necessarily how it would look 15 years from now.