Why Political Parties Need a Brand and Style Guide

Does your political party (or political candidate) have a brand and style guide?

The answer is most likely no.

But it should.

It’s harder than ever to reach a mass audience today with all the forms of media.

And it’s even more difficult to sustain your audience’s attention.

A strong brand and design for your political party or political candidate will help you break through the noise.

It makes it easier for newspaper, television or blogs to feature you.

For example, take a look at a few political parties that provide branding guides and graphics resources:

A screenshot of the Liberal Party of Canada:

A screenshot of the Social Democrats in Denmark:

Need more inspiration? Click here to check out more brand style guides at Logo Design Love.